In Depth Case Studies.
I believe processes and methods within UX are like tools on a toolbet. There is no set carbon copy approach for every situation, you have to understand your context at hand and apply the appropriate tooling to achieve the goals within that context. If that doesn’t work, learn, evolve & try again until you hit those outcomes you desire.
GSK AI/ML - Precision Oncology
Working with scientists in the synthetic lethality research units and AI engineers, to surface ML models in a cohesive experience to nominate & qualify gene target and predictors with greater accuracy and efficiency than current methods. Therefore increasing chances of more effective precision medicines being discovered for various cancer types, under shorter timelines.
Responsibilities: Management, Strategy, User Research, Workshop Facilitation, Prototyping, User Testing & UI Design.
Due to the sensitive nature of the work, this case study will be under password protection and all sensitive content is ommitted.
GSK Innovation Hub - A Skin Care App
Partnering with a small team at the GSK Innovation Hub, we were tasked with realising a potential opportunity to create a skin care app that assists young adults with acne type diagnosis, care and support.
Responsibilities: User Research, Workshop Facilitation, Prototyping, User Testing, UI Design & Delivery Support.
Password protected, recruiters/potential hiring managers please contact me directly for access.
Salesforce Case Study - Lead Analytics
After multiple customer discussions, it was clear that there was gap in the market for a new tool that would improve lead generation for marketer efficiency and effectiveness. The business felt it necessary to explore this route and so we set off onto our discovery and design process to validate or invalidate that hypothesis.
Responsibilities: User Research, Workshop Facilitation, Prototyping, User Testing, UI Design & Delivery Support.
Salesforce Case Study - Seamless Studio
Each application had two sets of completely different UI, experience and code base. Nor did it have a consistent & integrated experience from one application to the other, you actually had to log in twice to complete key use cases. This was naturally a less than pleasant and not so seamless experience for our end user.
Responsibilities: User Research, Workshop Facilitation, Prototyping, User Testing, UI Design & Delivery Support.